HomeResearch Articles Messaging Nautilus Arc 4: Value Proposition

Messaging Nautilus Arc 4: Value Proposition

  • A value proposition describes the business value that a buyer can actualize through a vendor’s offering or capabilities
  • An offering may require multiple value propositions to address multiple buyer dimensions (e.g. market segment, company, buying center, persona)
  • Product, solution, segment and business unit marketers are primarily responsible for developing value propositions for their portfolios
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