HomeResearch Articles Mobile Web Sites vs. Responsive Web: Choosing the Right Approach

Mobile Web Sites vs. Responsive Web: Choosing the Right Approach

  • When determining a mobile Web strategy, consider all online properties, including the main Web site and any microsites, channel portals or sales support sites
  • While dedicated mobile sites are ideal for a subset of frequently used mobile content, responsive Web sites enable content consistency across platforms and simplify site maintenance and updates
  • Web analytics insights into mobile access patterns and content consumption should inform the selection of a mobile approach

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