HomeResearch Articles Named Account and Industry Account Prioritization

Named Account and Industry Account Prioritization

  • Today’s b-to-b sales and marketing leaders are increasingly interested in applying account-based marketing (ABM) to deliver marketing treatment to target lists of named accounts selected for their growth potential
  • Account-based marketers must prioritize accounts and group similar accounts in order to scale
  • SiriusDecisions recommends a data-driven approach to prioritizing and clustering accounts for named and industry ABM models
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