HomeResearch Articles New Relic: Advancing the Use of Predictive Analytics

New Relic: Advancing the Use of Predictive Analytics

  • New Relic's challenge was to improve its use of analytics to identify more prospects and grow revenue
  • Operational alignment between demand marketing, sales, sales operations and marketing operations have maximized the value of predictive analytics at New Relic
  • More than half of New Relic's won deals are a result of A-tier leads identified via predictive analytics
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