HomeResearch Articles Nuance Document Imaging: Leveraging the PMM Model to Drive New Product Growth

Nuance Document Imaging: Leveraging the PMM Model to Drive New Product Growth

  • B-to-b organizations that have undergone multiple mergers and acquisitions often end up with multiple, overlapping product innovation and go-to-market processes
  • Leading major changes to an organization’s innovation and go-to-market processes can be very difficult, especially when these changes affect multiple product lines and functions across the organization
  • Nuance Document Imaging (NDI) leveraged the SiriusDecisions Product Marketing and Management (PMM) Model as a template for creating and implementing a consistent approach to develop offerings and bring them to market
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