HomeResearch Articles Nuance Healthcare: Mapping the Customer Journey to Become More Customer Focused

Nuance Healthcare: Mapping the Customer Journey to Become More Customer Focused

  • To ensure continued success, best-in-class b-to-b organizations employ customer journey mapping to better understand and enhance the customer experience
  • Nuance Healthcare wanted to deepen its understanding of the customer journey through better documentation and shareability of customer insights
  • Customer journey mapping enabled the organization to expand its knowledge of customers and drive more widespread participating from all business units
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?