HomeResearch Articles Nurturing Customers Toward Advocacy: Role Considerations

Nurturing Customers Toward Advocacy: Role Considerations

  • Companies that want strong and public customer advocates must first nurture post-sale customer relationships in a consistent and meaningful way
  • Post-sale nurture and advocacy activities vary considerably by customer role, as users and decisionmakers have different needs and priorities
  • Optimize the mix of activities to purposefully nurture customers toward advocacy
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