HomeResearch Articles OEM Partnership Deep Dive: Marketing Requirements

OEM Partnership Deep Dive: Marketing Requirements

  • Channel marketing should have a say when it comes to budgeting and planning original equipment manufacturer (OEM) programs
  • Align marketing programs to new markets; work with specialist partners that can add expertise and upsell bundled solutions to existing customers
  • Visibility will be poor at best; take steps to get accurate reports from OEM partners and their respective channels

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