HomeResearch Articles Ongoing Measurement Communications: Driving Reporting Adoption

Ongoing Measurement Communications: Driving Reporting Adoption

  • Measurement teams often fail to ensure that reporting deliverables are consistently used in decisionmaking
  • Communications efforts must continue well past the launch of reporting deliverables to secure adoption and use-case-driven application
  • Select appropriate communications vehicles to reach reporting audiences and encourage them to consume and apply reporting deliverables
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