HomeResearch Articles Operationalized Brand Measurement: Component Deep Dive

Operationalized Brand Measurement: Component Deep Dive

  • The SiriusDecisions Operationalized Brand Measurement Framework provides a structure for measuring the business results of brand initiatives
  • Reputation components include the target audience's awareness, perception and preference for an organization's brand
  • For each component, identify metrics for tracking the impact of the brand in the context of need-based campaigns

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?