HomeResearch Articles Operationalizing Digital Support: Marketing Competency and Process Requirements

Operationalizing Digital Support: Marketing Competency and Process Requirements

  • Even in organizations where digital marketing is not the primary means of going to market, digital marketing must support the entire sales process
  • Key sales support tasks for digital marketing require that marketing possess a broad range of foundational and digital competencies
  • Marketing must be able to identify and target buyers, drive interest, manage leads, nurture and drive engagement, and accelerate deals to close
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