HomeResearch Articles Operationalizing Personas: Functional Interlock

Operationalizing Personas: Functional Interlock

  • Marketing organizations that invest in persona development must have a plan for driving adoption throughout the organization
  • Buyer personas should not be created in a vacuum; they should become an integral part of the go-to-market process
  • Product development, marketing operations, communications and other functions have specific responsibilities during persona development and deployment projects
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