HomeResearch Articles Operationalizing the Messaging Nautilus™: Buyer’s Journey – The Messaging Input Audit

Operationalizing the Messaging Nautilus™: Buyer’s Journey – The Messaging Input Audit

  • The SiriusDecisions Messaging Nautilus™: Buyer’s Journey is a methodology for creating messages that connect with buyer and customer audiences
  • Traditional organizational or product-centric messaging conveys an introspective viewpoint rather than an audience-centric approach
  • The first step in operationalizing the Messaging Nautilus: Buyer’s Journey is to audit existing messaging templates for audience-centric input components
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