HomeResearch Articles Optimizing Paid Search Advertising

Optimizing Paid Search Advertising

  • B-to-b marketers spend more than 30 percent of their demand creation program budgets on paid search
  • Paid search success should be measured beyond clickthrough rates and the cost per click to include downstream Demand Waterfall® results
  • When executing paid search programs, poor performance is caused by missteps in five key areas
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?