HomeResearch Articles Optimizing Web Sites to Convert New Buyers

Optimizing Web Sites to Convert New Buyers

  • A b-to-b company’s Web site is a primary information source for new buyers evaluating its offerings – and the most effective way for the company to reach these buyers
  • Optimizing a Web site to convert new buyers’ interest into actions that will lead to deeper engagement requires understanding and anticipating concerns
  • Conversion optimization for new buyers requires adjustments to fundamental Web site elements, including navigation, visual design and content
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