HomeResearch Articles Oracle Marketing Cloud: Deploying a Cohesive Customer Marketing Approach

Oracle Marketing Cloud: Deploying a Cohesive Customer Marketing Approach

  • Understanding the customer marketing function and its contributions to the post-sale customer experience is critical
  • Oracle Marketing Cloud committed to shifting its marketing activities from filling the funnel to protecting the user base
  • A new focus on distinguishing the roles of customer marketing and customer success resulted in greater efficiencies
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?