HomeResearch Articles Oracle: Operationalizing Personas to Enable Sales and Marketing

Oracle: Operationalizing Personas to Enable Sales and Marketing

  • Defining and using b-to-b buyer personas can help build interest in an organization’s story and create an emotional connection with desired audiences
  • Oracle is undergoing a transformation of its marketing organization; its marketing teams are modernizing their strategy, workforce, processes and technology
  • The introduction of Oracle Persona Central ignited the widespread adoption of persona-based marketing and supported Oracle’s marketing transformation
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