HomeResearch Articles Outsourcing Search Marketing: Key Considerations

Outsourcing Search Marketing: Key Considerations

  • The complex nature of search marketing prompts many b-to-b organizations to hire specialized contractors or agencies to plan and execute this activity
  • When search tactic planning and execution are isolated from broader marketing strategy, they perform poorly in terms of demand creation
  • Key considerations when selecting a search marketing partner include strategy, expertise, experience and global execution

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