HomeResearch Articles PAREXEL: Using the PMM Model to Increase Audience-Centricity

PAREXEL: Using the PMM Model to Increase Audience-Centricity

  • Marketers, product managers and sales reps often skip innovation and go-to-market steps focused on understanding the market and the buyer
  • This can lead to marketing efforts that fail to resonate with buyers and, ultimately, products that fail to meet business goals
  • The SiriusDecisions Product Marketing and Management (PMM) Model depicts the activities and deliverables required to launch and achieve commercial success with an offering
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