HomeResearch Articles Partner Enablement Deep Dive: Long-Term

Partner Enablement Deep Dive: Long-Term

  • Many partners would say their relationships with suppliers are sufficient, but relatively few would say these relationships are exceptionally strong
  • Organizational change impacting either the supplier or the partner can cause channel partnerships to falter, negatively impacting revenue growth
  • Best-in-class suppliers work hard to sustain and grow their established channel relationships

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