HomeResearch Articles Perfecting the Product Launch Analyst Briefing

Perfecting the Product Launch Analyst Briefing

  • Traditional industry analysts are critical communication channels during the launch stage of the SiriusDecisions Product Marketing and Management model
  • Too many analyst briefings are conducted without the proper planning and precision required to make a positive impression
  • Enlist product managers and marketers as participants and presenters when briefing analysts on new offerings

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