HomeResearch Articles Planning for Influencer Engagement

Planning for Influencer Engagement

  • Building relationships with b-to-b influencers is a long-term process that requires strategic focus and organizational commitment
  • The SiriusDecisions Influencer Engagement Plan Template helps to ensure clarity around goals and requirements at each phase of the influencer lifecycle
  • While most influencer coverage is earned rather than paid, budget is often needed to gain mindshare and generate useful outputs
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