HomeResearch Articles Planning for Scalability in Account-Based Marketing

Planning for Scalability in Account-Based Marketing

  • While account-based marketing is often seen as customized efforts for individual accounts, some models allow for investments that scale
  • Identify where broader-based efforts can and can't work; sometimes this differs by buying center within a single account
  • Targeted information gathering, along with a simple categorization model, reveals clear similarities and enables prioritization

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