HomeResearch Articles Post-Acquisition Customer Advocacy Requirements

Post-Acquisition Customer Advocacy Requirements

  • B-to-b acquisitions create a unique set of challenges for marketers responsible for maintaining customer advocacy assets
  • Marketers need to know how assets have been used and how they can complement the combined organization’s go-to-market strategy
  • Pay careful attention to customer advocate relationships in both the acquired and acquiring organization in order to minimize advocate attrition
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