HomeResearch Articles Post-Acquisition Product Portfolio Rationalization

Post-Acquisition Product Portfolio Rationalization

  • After one company acquires another, the combined product portfolio can balloon to a size that is unmanageable and is a challenge for sales and customers to understand
  • Product leaders should vet the markets and buyer needs addressed by the combined portfolio before diving into portfolio configuration
  • Rationalize the portfolio based on a number of factors, including offering fit, supplier contract, and legal or contextual issues
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