HomeResearch Articles Post-Sale Customer Needs: Retain/Actualize Phase

Post-Sale Customer Needs: Retain/Actualize Phase

  • SiriusDecisions recently conducted a study of more than 400 b-to-b executives and users to uncover customer preferences during the post-sale lifecycle
  • Once customers enter the retain/actualize phase of the lifecycle, they must validate their decision to invest in the organization’s offerings
  • Customer roles have a strong influence on which interactions and content they want during this phase of the post-sale relationship
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