HomeResearch Articles Predictive Analytics for Lead Generation: Implementation Considerations

Predictive Analytics for Lead Generation: Implementation Considerations

  • B-to-b organizations are looking to employ predictive analytics to improve the quality of leads delivered to sales and lead development representatives
  • Marketers must carefully plan the integration of predictively sourced and scored leads into existing lead prioritization and delivery processes
  • While predictive analytics can improve the quality of leads, success depends as much on how these leads are packaged for lead recipients as it does on lead quality
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