HomeResearch Articles Preparing for Channel Pipeline Acceleration

Preparing for Channel Pipeline Acceleration

  • Most channel marketing efforts are confined to activities at the top of the funnel, with little focus on later stages of the Channel Demand Waterfall
  • Establishing a pipeline acceleration readiness framework can improve conversion rates and increase the speed of slow-moving deals
  • Contributions from marketing and sales at the supplier and partner levels are essential for effective execution of channel pipeline acceleration
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?