HomeResearch Articles Prescriptive Marketing: Supporting Partner-Driven Demand

Prescriptive Marketing: Supporting Partner-Driven Demand

  • Spend on partner-driven demand creation is rising as suppliers build greater numbers of partner-to-customer programs
  • To ensure engagement and execution of this type of marketing program, guide partners through key aspects of their planning and execution
  • Once the program is live, follow up to ensure that partners are holding up their end of bargain, and predicted results are being met

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