HomeResearch Articles Pricing Research: Key Benefits, Principles and Objectives

Pricing Research: Key Benefits, Principles and Objectives

  • Many b-to-b product managers fail to perform pricing research, leading to revenue and profit loss for their organizations
  • The art and science of pricing research involves leveraging direct buyer experience and data to maximize an offering’s value
  • Understanding pricing from the buyer’s perspective helps organizations set a fair, achievable price for an offering based on its overall value in the market
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