HomeResearch Articles Product Manager vs. Product Owner: Maximizing the Effectiveness of Both Roles

Product Manager vs. Product Owner: Maximizing the Effectiveness of Both Roles

  • In agile development environments, organizations must decide whether product managers should also play the role of product owner or if the two roles should be filled by separate individuals
  • Regardless of which option is selected, the organization must take specific steps to ensure that both roles are successful
  • Product management and product development leaders should regularly evaluate these roles and adjust them as needed
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