HomeResearch Articles Relaunching an Account-Based Marketing Program

Relaunching an Account-Based Marketing Program

  • Marketing leaders who need to relaunch account-based marketing (ABM) at an organization where it has been tried before face a unique set of challenges
  • Jump-starting ABM requires the inspection and assessment of every element of the previous version of the program
  • The SiriusDecisions Account-Based Marketing Framework can help identify the root causes of ABM issues and recommend improvements
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