HomeResearch Articles Removing Barriers to the Effective Implementation of Service-Level Agreements

Removing Barriers to the Effective Implementation of Service-Level Agreements

  • Service-level agreements (SLAs) for lead management promise significant improvement in sales and marketing alignment but often fall short during implementation
  • When SLAs are perceived to be failing, prescribing the right cure depends on accurately diagnosing the problem
  • As with all company procedures, managers are key to SLA governance and must ensure compliance among team members 
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