HomeResearch Articles Reseller Rewards Programs: A Holistic Approach

Reseller Rewards Programs: A Holistic Approach

  • Many suppliers use reseller rewards programs to encourage partner reps to sell their products or solutions
  • Individual and company-level incentives must be coordinated so that all stakeholders receive benefits that align with the partner's business model
  • A holistic approach to incentives builds deeper relationships with partners, improving mindshare and program results

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