HomeResearch Articles Revolution or Evolution? The State of B-to-B Social Media

Revolution or Evolution? The State of B-to-B Social Media

  • Advanced b-to-b marketing organizations recognize that social media is more than just a publishing tool
  • Adoption of social media across all marketing functions correlates closely to an organization's ability to measure its impact
  • During the next five to eight years, social media will cease to exist as a functional silo, as all marketing becomes inherently digital and social

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