HomeResearch Articles Roadmap Strategies for Entering a New Buying Center With an Existing Offering

Roadmap Strategies for Entering a New Buying Center With an Existing Offering

  • A roadmap is an essential deliverable that outlines how an offering will be enhanced and evolve over time
  • Four different approaches can be used to structure a roadmap when entering a new buying center with an existing product
  • When entering a new buying center, product managers need to ensure that the needs of the current buying center continue to be addressed
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