HomeResearch Articles Route-to-Market Options: Partner Type Definitions

Route-to-Market Options: Partner Type Definitions

  • Suppliers utilize multiple types of channel partners to complete or complement offerings, enhance marketing efforts and extend market reach
  • When confusion exists on how to select optimal partner types, accurate definitions advance understanding and convey key partnering considerations
  • Suppliers can achieve differentiation through their choice of partner types, as each type may offer unique coverage, expertise and performance
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