HomeResearch Articles Sales Asset Management Technology: A Sirius Perspective

Sales Asset Management Technology: A Sirius Perspective

  • As b-to-b sellers navigate increasingly complex sales motions, they need to know more and show more, resulting in rapidly growing and complex content needs
  • Sales asset management (SAM) solutions address the needs of content consumers and creators by organizing, delivering and tracking internal and external sales content
  • An effective SAM offering supports sales enablement efforts to ensure sales reps have the best content at the right time to maximize the effectiveness of buyer interactions
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