HomeResearch Articles Sales Data Management: Roles and Responsibilities

Sales Data Management: Roles and Responsibilities

  • Effective data management programs must include clearly defined roles and responsibilities as well as consistent governance processes
  • SiriusDecisions has identified four key roles required for a sales data management program
  • As both an owner and consumer of sales data, sales operations must ensure that the necessary skills and capabilities are present to achieve data quality standards
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?