HomeResearch Articles Sales Force Automation: Aligning a Single Contact to Multiple Accounts

Sales Force Automation: Aligning a Single Contact to Multiple Accounts

  • As the number of decisionmakers on the buyer’s side increases, sales reps must create and maintain account-aligned contact maps in the sales force automation platform
  • A single contact can be associated with multiple accounts, but sales operations must pick an approach that can be used consistently to accomplish this
  • Selecting the right method requires an understanding of how frequently this situation occurs and how it impacts sales productivity and data quality
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