HomeResearch Articles Sales Force Automation Technology: A Sirius Perspective

Sales Force Automation Technology: A Sirius Perspective

  • Sales force automation (SFA) systems form the core infrastructure of a sales organization – providing contact, account, opportunity and activity management capabilities
  • Accurate reporting and forecasting from an SFA system require widespread adoption and continued use by sales reps
  • Ecosystems of additional sales tools and applications are built around SFA systems, making them central to an organization’s technology stack
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