HomeResearch Articles Sales Force Automation: Vendor Selection

Sales Force Automation: Vendor Selection

  • B-to-b companies preparing to deploy a new sales force automation (SFA) platform should go through five key phases
  • During the fifth phase, sales operations determines which SFA platform functionalities will drive the most value for the sales and marketing organization
  • Build the vendor selection decision model before meeting with potential SFA vendors, and apply it after meeting them

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