HomeResearch Articles Sales Generated Demand Framework: A Sirius Introduction

Sales Generated Demand Framework: A Sirius Introduction

  • Leads generated by sales reps are a critical source of demand in a well-balanced b-to-b demand creation mix
  • Organizations often have little insight into the efficiency and effectiveness of their reps’ prospecting efforts
  • The SiriusDecisions Sales Generated Demand Framework explains the five stages of creating demand, and provides context for assessing prospecting effectiveness
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