HomeResearch Articles Sales Intelligence: The Benefits of Win/Loss Analysis

Sales Intelligence: The Benefits of Win/Loss Analysis

  • Conducted correctly and consistently, win/loss analysis can provide invaluable buyer perspectives on selling success and failure
  • Without active sales participation and a plan of action based on the findings, win/loss projects are a waste of time
  • Internal sources may be too biased to conduct accurate win/loss analysis; if budget allows, consider an independent third party
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?