HomeResearch Articles Sales Prospecting: Removing Inefficiencies

Sales Prospecting: Removing Inefficiencies

  • Sales operations plays a critical role in the development of resolutions to sales reps’ prospecting challenges
  • Sales operations should partner with marketing operations to identify areas of database and activity overlap to avoid targeting the same prospects
  • Define the stages of prospecting qualification to enable sales reps to more effectively convert contacts to leads and opportunities

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?