HomeResearch Articles Selecting Influencers and Influencer Tactics to Support Demand Type

Selecting Influencers and Influencer Tactics to Support Demand Type

  • Influencers can create buyer awareness of a business problem, raise an organization’s leadership position and provide assurance that an offering performs as promised
  • Tailor influencer selection and tactics to the needs of the audience and the offering’s demand type – new concept, new paradigm or established market
  • All successful influencer relationships require long-term cultivation and ongoing communications
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