HomeResearch Articles Service-Level Agreements: The Role of Sales Operations

Service-Level Agreements: The Role of Sales Operations

  • Receiving and creating high-quality leads is critical for b-to-b sales organizations to maximize results from the demand waterfall
  • Sales operations and marketing operations must collaborate in the definition and execution of service-level agreements (SLAs) to assure a consistent flow of leads
  • To win the support of SLAs from sales leaders, operations must demonstrate how they help drive sales results

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