HomeResearch Articles Shared Services Execution: Adopting an Agency Approach

Shared Services Execution: Adopting an Agency Approach

  • As organizations simplify their portfolios of external agency relationships, marketing shared services groups are gaining new prominence
  • Adopt an internal agency mindset and processes to achieve results from shared services groups
  • If quality and utilization are deficient, the shared services group will be viewed as an inefficient cost center rather than a valuable internal partner

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