HomeResearch Articles Social Media and the B-to-B Channel

Social Media and the B-to-B Channel

  • Social media is evolving in b-to-b channels from a tool to communicate with partners to a strategic demand creation element
  • Suppliers looking for ways to tie social media to channel demand programs are finding that a shotgun approach won’t work
  • Target social programs across supplier-to-partner, partner-to-customer and supplier-to-customer delivery options to maximize results
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