HomeResearch Articles Social Media Management Technology: A Sirius Perspective

Social Media Management Technology: A Sirius Perspective

  • While social media programs have been adopted by most b-to-b organizations, the magnitude of these programs often becomes unwieldy
  • Social operations teams use a variety of tools to achieve social media consistency and best practices across teams
  • Social media management is the foundational technology for the social operations function and supports the business priorities of multiple roles
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